REVOLUTIONIZING JEWELLERY MANUFACTURING WITH ADVANCED TECHNOLOGY
Interview with OTEC MANAGING DIRECTOR SORAN JOTA:
This exclusive interview delves into OTEC's transformative impact on the jewellery sector. From pioneering surface finishing solutions to championing sustainability with loss-free processing, OTEC is not just shaping the future of jewellery manufacturing but also setting new benchmarks for excellence. Explore OTECs innovative technologies, the collaborative spirit of the team, and the unwavering commitment to helping jewellery manufacturers achieve unparalleled finesse and efficiency.
1. Technology and machine tools are the heart of the jewellery manufacturing industry and are constantly evolving. What is your perspective on this, especially with the rise of Artificial Intelligence (AI) integrated software? How do you see the tech sector influencing the growth of jewellery manufacturing?
The timeless appeal of gold will remain, regardless of technological advancements. This is particularly true in light of the current geopolitical uncertainties, where jewellery also serves as a valuable investment. However, technology plays a pivotal role in enhancing the efficiency and innovation of the jewellery industry. AI, in particular, is set to revolutionize design processes by enabling the creation of highly personalized pieces that cater to individual customer preferences. This trend towards customization will only grow in importance. At OTEC, we see this as an opportunity to push the boundaries of surface finishing. Complex geometries, which are increasingly in demand, present new challenges for finishing processes, and our innovative solutions are designed to meet these challenges head-on.
2. OTEC is known for its cutting-edge products in the jewellery manufacturing sector. Could you highlight some of the key offerings that are driving unprecedented levels of finesse in the industry?
Absolutely. In a market that increasingly demands uniqueness and intricate designs, manufacturers face the challenge of efficiently processing complex geometries with flawless quality. This is precisely where OTEC's innovative solutions come in, redefining the Standards for surface finishing in the jewellery industry.
Our goal is to perfect processes that are traditionally associated with high manual effort and quality risks. A key example of this is our Disc Finishing Machines. These make it possible to both smooth rough surfaces quickly and precisely polish delicate, hard-to-reach areas. The crucial advantage for our customers is clear: a drastic reduction in manual finishing work while achieving significantly better-polished jewellery. This not only increases production Efficiency but also guarantees a consistently high quality that is nearly impossible to achieve with Manual labor alone.
Furthermore, we have set another milestone with our Electro Finishing Machines. In light of rising precious metal prices, loss-free processing is becoming increasingly important. Our systems are based on cyanide-free electrolytes that are not classified as hazardous materials. This not only allows for the construction of systems without complex safety precautions but also delivers a first-class result. The electrolytes reach even the finest structures and produce not just polished, but exceptionally smooth surfaces. A critical side effect, which is of immense economic importance to our customers, is that we generate virtually no gold loss. The Precious metal remains in the polishing system and can be almost completely recovered.
In summary, OTEC does not just supply machines, but rather holistic solutions that enable jewellery manufacturers to realize the most demanding designs with unmatched finesse, efficiency, and sustainability. We are pushing the boundaries of what is possible in Surface technology, thus securing a decisive competitive advantage for our customers.
3. OTEC has built a highly skilled and innovative team to develop advanced machinery for the sector. Could you tell us more about your team and their approach to innovation?
At OTEC, innovation thrives on collaboration and open communication. We actively encourage cross-departmental dialogue, as fresh perspectives often lead to groundbreaking ideas. Our approach is deliberately unbureaucratic—spontaneous discussions at the machine or in the lab are not just welcomed but encouraged. These informal exchanges often result in unplanned yet impactful improvements. By fostering an environment where creativity and problem-solving are prioritized, our team consistently delivers cutting-edge solutions that address the evolving needs of the jewellery industry.
4. OTEC has introduced state-of-the-art technology to the jewellery sector. Could you elaborate on some of these advancements?
As gold prices continue to rise, achieving perfect finishing solutions has become more critical than ever. Our Electro Finishing Machines, for example, utilize cyanide-free electrolytes that are not classified as hazardous materials. This allows us to design machines without the need for complex safety features, making them more accessible and efficient for our customers. The real game-changer, however, is the quality of the finish. Our electrolytes can reach even the most intricate and hard-to-access areas, delivering not just polished but exceptionally smooth surfaces. Additionally, our systems minimize gold loss, as the material remains within the polishing system and can be almost entirely recovered. This combination of sustainability and superior results is a key advantage for our clients.
5. How important are exhibitions for OTEC, and what drives your participation in these events?
Exhibitions remain a fundamental pillar of our strategy, even amid rapid digitalization. They offer us invaluable opportunities for personal, face-to-face exchanges with both new and existing customers—something digital channels cannot fully replicate. In addition to live demonstrations and consultations at trade fairs, we rely on classic advertising materials such as flyers, posters, and printed advertisements. These materials continue to Deliver significant benefits: they provide a tangible connection to our brand, increase our visibility on the exhibition floor, and serve as memorable takeaways that reinforce our expertise and product range. Flyers and posters can communicate key messages at a glance and spark conversations, while high-quality print ads help position OTEC as an industry leader. Above all, these traditional marketing tools effectively complement our digital outreach, ensuring that our presence is impactful before, during, and after each event. For us, the careful selection of relevant exhibitions and the integration of classic advertising materials play a vital role in building relationships and making a lasting impression on our target audience.
CONTACT
OTEC Präzisionsfinish GmbH
Heinrich-Hertz-Str.24
75334 Straubenhardt
+49 (0) 7082 / 49 11 20
sales@otec.de
www.otec.de
